Kwun Tong APM | apm x Sticky Monster Lab Summer Playfest

Description

This summer, SHK PPT's flagship mall apm and popular Korean designer IP 'Sticky Monster Lab' (Sticky Monster Lab) join hands to present the large-scale summer theme installation 'apm x Sticky Monster Lab Summer Playfest' Part II.

From 25 July to 30 August, a group of Sticky Monster Lab monster crew will be dressed in colorful sports outfits and will set up a new 'Sports Arena', transforming into racing runners, basketball players, pickleball players, power athletes and bowling masters. Everyone is immersed in a summer sports party. The venue features a nearly 5-meter-high Cheering Tower cheering lighthouse, a new 'GOGO run GO' sensory racing challenge, a championship honor podium, and multiple themed scenes combining HYROX, fancy basketball, and American bowling elements. Whether you're a sports enthusiast, a trendy player, or a check-in family, you can follow the monster crew through different sports scenes, challenge interactive games, and discover check-in surprises, and fully enjoy the summer vitality of Summer Playfest.

The new sports arena shines debut

Sticky Monster Lab Monster Athletes All Assemble to Accompany You to Challenge Different Sports Projects

Entering the new 'Sports Arena', a vibrant summer sports party officially kicks off. Along the colorful athletic track, from the racing challenge, the championship podium, to the cheering lighthouse and the bowling-themed scene, every corner hides different surprises, waiting for everyone to explore one by one.

Follow the footsteps of the Sticky Monster Lab monster crew, shuttle through different sports scenes, challenge interactive games, explore character Easter eggs, and then take photos with the monster athletes full of summer atmosphere, and join the Summer Playfest carnival together:

Attraction 1: [Extreme Racing Challenge Station]

The 'GOGO run GO' extreme navigator is the first to appear, challenging a 1-minute sensory racing game

Are you ready to challenge your speed? Entering the 'Extreme Racing Challenge Station', the first to greet everyone is the 'GOGO run GO' extreme navigator composed of two monster crew members. They stand at the starting position full of energy, in a posture of being ready to go, cheering for every challenger, leading everyone to the racing track, and starting a racing challenge with speed and rhythm.

The newly launched interactive game 'GOGO run GO' sensory sports challenge uses motion sensing technology to allow participants to personally experience the racing experience. Within 1 minute, players follow the game's instructions to quickly shake their bodies in place, challenging to complete a 150-meter track, testing speed, endurance, and reaction, and feeling the fun of racing at full speed.

After passing through the starting area, the 'The Runners Team' composed of three monster crew members is already running at full speed at the other end of the track, accompanying everyone to rush to the finish line, creating a hot atmosphere as if they were on an athletic field. Whether you are an adult or a child, you can challenge your personal best with the monster runners, and don't forget to take photos with the 'GOGO run GO' extreme navigator and the The Runners team after the challenge to record the vibrant summer sports moment.

Attraction 2: [Championship Honor Podium]

Share the joy of victory with the monster crew and step onto the podium to take a championship photo

After completing different challenges, be sure to step onto the 'Championship Honor Podium' to personally experience the joy of standing on the podium.

A pair of monster crew members have already taken their positions in advance to welcome every 'champion' to the stage. The monster crew member wearing the '09' pink sportswear and a retro bun sits in the third place position; on the other side, the bright green and energetic Birdmon stands firmly in the second place, accompanying everyone to share the moment of victory. You can personally step onto the championship position, take a photo with the monster crew, simulate the moment of receiving the award, and take a championship photo that belongs to you, feeling the glory and joy of the sports field.

Attraction 3: [Cheering Tower Sports Cheerleading Base]

The nearly 5-meter-high cheering lighthouse-a striking check-in landmark, the monster athletes cheer together, and join the HYROX and basketball fever

Continuing to explore along the athletic track, the most eye-catching highlight must be the nearly 5-meter-high Cheering Tower cheering lighthouse. As the iconic installation of the new sports arena, a group of Sticky Monster Lab monster crew changed into sports outfits and appeared in different poses around the cheering lighthouse to cheer for every challenger!

「Cheering Tower Lighthouse」

Yellowmon, who sits at the top of the Cheering Tower lighthouse, welcomes every visiting friend with a full-energy posture, raising his hands high to cheer for the athletes in the field. With his usual relaxed expression, he showcases Sticky Monster Lab's character charm of enjoying the moment and loving sports, accompanying everyone to join the HYROX and basketball challenges, injecting boundless vitality into the entire sports arena.

「Extreme Weightlifter」

Talking about the hot sports projects in recent years, there must be the HYROX sports element that has set off a wave! The blue monster athlete with a round body shape transforms into a power athlete, one holding a 20KG metal dumbbell to warm up, and the other gritting his teeth to challenge a 100KG giant barbell, showing a serious investment in the shape of a cute and cute look, adding fun to the scene, while paying tribute to the spirit of HYROX athletes who persist to the end.

「Fancy Basketball Master Training Station」

On the other side of the cheering lighthouse is a basketball-themed scene full of street sports atmosphere. The yellow monster athlete wearing a red sports cap jumps up with one foot, easily turns the pink basketball, showing fancy basketball skills; with the special basketball wall and interactive lighting effects, everyone can challenge the ball reaction game, join the basketball challenge full of rhythm, and take vibrant summer check-in photos.

Attraction 4: [Monster Bowling Avenue]

American retro bowling alley debuts, giant bowling bottles create a new photo hotspot

Stepping into the 'Monster Bowling Avenue', you will instantly enter a bowling alley full of classic American style. A set of 1.8-meter-high giant bowling bottles stand beside the alley, with colorful alleys and retro American designs, becoming another eye-catching photo hotspot in the venue.

Redmon sits in the alley, making a surprise appearance in different corners

This time, Redmon changed into classic two-color sports socks, transformed into a bowling referee, and sat in the referee's seat with a serious expression, silently witnessing the wonderful performance of every challenger; on the other hand, it appeared at the top of the nearly 5-meter-high Cheering Tower lighthouse, holding a tennis racket and sitting at the highest point with a completely different sports style. The shape is surprising and adds more playful details to the Summer Playfest.

「apm Summer Playfest」Play the ultimate summer sports carnival

In addition to the newly launched 'Sports Arena' art installation and multiple photo hotspots, apm has also prepared a series of wonderful activities and pop-up stores for this summer, accompanying everyone from playing, shopping to sports experiences, and fully immersing themselves in the 'Summer Playfest'. From popular IP limited stores to sports-themed activities in August, this summer will be full of wonderful waves, bringing customers endless summer surprises.

30th Tamagotchi World Tour Hong Kong Station Landing apm Limited merchandise, popular character meet and greet will be held at the same time

To celebrate the 30th anniversary of the classic electronic pet Tamagotchi, the '30th Tamagotchi World Tour-Hong Kong Station' will be held at apm from July 11 to August 10, bringing a series of wonderful content exclusively for Hong Kong. Among them, the Tamagotchi World Tour pop-up store will bring the new 'Tamagotchi Paradise' series, Original Tamagotchi 30th Anniversary Limited Edition, Tamagotchi New! Gotchi Card 3, as well as Tamagotchi x MAO joint series, etc., a variety of venue priority sale merchandise and popular limited- peripheral products; there are also venue-limited gifts and 'Tamagotchi Paradise' special editions, allowing fans to collect a series of precious limited merchandise at once.

During the event, the Mametchi and Kuchipatchi double-character meet and greet will be held for the first time, and the two popular characters will appear in the form of 'tropical' and 'ice and snow' respectively, interacting and taking photos with fans at close range, allowing the first generation of players and the new generation of fans to cross-generation Experience the wonderful experience of the 30th anniversary of Tamagotchi World Tour Hong Kong Station, which is of commemorative significance.

The summer sports fever continues, and wonderful activities in August continue to be launched

The Summer Playfest fever will continue until August, and apm will soon launch a number of dynamic workshops with wonderful themes such as children's first exploration of HYROX, human-pet sports experience, and outdoor hot yoga workshops, encouraging children and adults to embrace a healthy life and enjoy the fun of sports, injecting more vitality and positive energy into the summer.

Mall first! Summer vacation 'HYROX Children's First Exploration x Human-Pet Mutual Understanding Challenge' landed in apm

In order to encourage children to build a healthy physique during the summer vacation and promote human-pet sports, apm has specially launched a 'HYROX Children's First Exploration x Human-Pet Mutual Understanding Challenge' for children and pet owners. The event will reinterpret the concept of the physical competition that has swept the world in recent years, transforming it into a checkpoint competition suitable for children's participation, and comprehensively training speed, strength, coordination, endurance and concentration!

The activity will be guided by professional coaches throughout the process, leading children to challenge the carefully designed 'Six Core Checkpoints'. The checkpoints cover a number of functional training elements, including 'Shuttle Run (Run)' which tests explosiveness and speed, 'Lunge (Lunge)' which enhances lower limb stability, and 'Farmer's Carry' which combines grip strength and core muscle groups, allowing children to create unforgettable summer sports experiences in a fun and challenging environment!

This event also specially adds the competition element of 'Human-Pet Mutual Understanding', extending the HYROX concept to the tacit understanding between the owner and the furry child, and integrating the 'Master Core Explosiveness' and the 'Furry Child's Obedience and Stability' Double challenge. The featured items include 'Pet Carry', which tests the owner's arm strength and the furry child's sense of security; and 'Human-Pet Sit-up', which strengthens the owner's core muscle groups while enhancing the furry child's concentration under high-intensity training! All pet owners are invited to bring your 'best partner' to apm to challenge the limit and unlock the strongest human-pet understanding!

Midsummer Mind Station 'Hot Yoga Workshop' Relax your body and mind in the greenery and restart your energy

This dynamic workshop also extends to the outdoor garden on L2 of apm, creating a midsummer body and mind relaxation journey in a healing space full of greenery, allowing participants to regain balance and energy in the hot summer. In early August, apm will join hands with 24/7 FITNESS to present a hot yoga workshop, encouraging everyone to release stress in sweat and fully stretch their bodies and minds. After completing the experience, you will also receive a grain snow cone exchange coupon to redeem ice cream, bringing a sweet surprise to the hot summer. In mid-August, the popular hand-disc sound healing experience in recent years will be introduced, allowing you to feel the unique charm and healing power of sound resonance through personal experience. The Point members can participate in each workshop once with 2,000 points, and relax their mood in the midsummer, enjoying a healthy and pleasant summer experience!

apm Summer Offer Full Strategy Multiple Surprises

Offer 1: apm Smart Technology 2X Reward

This summer, let's upgrade our smart life together! apm has launched a new 'Smart Technology 2X Reward'. From July 24th, every Friday to Sunday, The Point members can enjoy a 2X The Point bonus when they consume HK$1,500 or more in a single electronic currency on the same day at the designated electronic product merchants of apm 'Instant Points', and successfully register points. Whether it is the latest mobile phones, audio-visual products, gaming equipment or smart home appliances, you can enjoy double shopping fun. The highest extra point reward for each valid invoice is 100,000 The Point points, which can be redeemed as Point Dollar for cash, so that everyone can enjoy shopping rewards while enjoying the fun of Summer Playfest, and upgrade their summer smart life.

Offer 2: apm X Sticky Monster Lab Sticky Stickers Redemption

Don't miss it if you like Sticky Monster Lab! From now until August 30, customers only need to check in at the 'apm x Sticky Monster Lab Summer Playfest' theme installation in the atrium of apm, and post on Instagram, Threads or Xiaohongshu, and follow apm's Instagram or Xiaohongshu official account at the same time, you can get a limited-edition Sticky Monster Lab sticky sticker for free. Each sticker is full of Sticky Monster Lab's usual playful style, allowing you to bring your favorite monster characters home and leave a special summer collection.

Offer 3: Kwun Tong District Office Workers' Dining Exclusive Offers

With delicious food, work harder! apm has joined forces with more than 10 catering merchants in the mall to bring a series of exclusive dining offers to Kwun Tong District office workers, including Happy Lemon's purchase of any medium-sized frozen drink, free upgrade to large-sized frozen drink, Green Tea Restaurant's dine-in full HK$300 to reduce HK$50, and KFC's purchase of any 'Ken! Single meal or Ken! The fast and crispy set meal' immediately sends a classic Portuguese tart. A variety of delicious offers are launched at the same time, allowing office workers in Kwun Tong District to enjoy themselves during lunch or after get off work.